SCCG Management handled the transaction that prompted the Cincinnati Bengals to chose Betfred USA Sports as their official sports betting partner in July 2022.

As a result of this relationship, the Bengals have selected SCCG Management and its Founder and CEO, Stephen Crystal, to assist with the market entry procedure for a second "skin," or branded mobile sportsbook partner, in order to further spread the Bengals brand among sports bettors.

Crystal is a regular Gambling Insider and Gaming America contributor who met us at ICE London for a GI Huddle.

"We couldn't have found a better partner than the Cincinnati Bengals to showcase the growth of our sports marketing division," Crystal said. The Bengals team has a positive and growth-oriented vision for their organisation, and we are honoured to be asked to be a part of it again."

The Bengals' management team will collaborate closely with SCCG Management to seek a new partner whose brand, technology, and reach will benefit both the organisation and its fans.

The Cincinnati Bengals, Las Vegas Golden Knights, Colorado Rockies, Denver Broncos, and Iowa Cubs have all signed sponsorship deals with SCCG Management.

It has also resulted in business development partnerships with the Northwoods Baseball League and the American Cornhole League, as well as a consultation agreement with the Major Arena Soccer League, a data distribution and co-development strategic partnership with America Ultimate Disc League, a partnership with Hendrick Motorsports to leverage data, co-development, and partnerships with other sports teams.