A technology company called Pixellot specialises in producing sports broadcasts. Founded in 2014, the company reduces the need for human intervention by using AI-driven technologies to automate hundreds of sporting broadcasts and streams.  

Fans may now see previously unnoticed or specialised sports from around the globe thanks to its camera systems.  

Genius Sports will be able to provide video and data insights to affiliated sports leagues and organisations as a result of this agreement. Through its content portfolio, Pixellot will expand its own collection of rights and data streams, which it then licences to regulators, betting companies, coaches, and sports teams. 

"Offering leagues of every level a premium live streaming solution is a fundamental pillar of our work with sports partners," said Mark Locke, CEO of Genius Sports. 

More sports will be able to take charge of their streaming strategy thanks to the expansion of our partnership with Pixellot. Together, we will improve sports leagues' standing and prominence so that they may reach both current and potential global sponsors as well as spectators. 

Pixellot covers over 100 competitions and specialises mostly in basketball, football, volleyball, ice hockey, and baseball. 

Since 2020, Genius Sports and Pixellot have collaborated with several leagues, such as the Israeli Basketball Association, the Croatian Basketball Federation, and the Argentine Football Association. 

"Integrating live video and data with new viewing and analysis options is already impacting millions of fans, athletes, and coaches around the world," stated Alon Werber, CEO of Pixellot. 

"Sports organisations will be able to generate new, long-term revenue streams thanks to this exciting new partnership with Genius Sports."