The Danish 3F Superliga and Nye Expekt, a sports betting brand owned by LeoVegas Group, have signed a sponsorship agreement. As a result, Nye Expekt will become the Danish Football League's official betting partner.

The top football division in Denmark is called the 3F Superliga. The goal of this collaboration is to grow market share and brand awareness in Denmark.

Nye Expekt was brought back to the Danish market in May after a ten-year hiatus. According to UEFA's list of Nordic domestic leagues, the Danish 3F is ranked second.

According to the agreement, Nye Expectt will be promoted via social media, the 3F Superliga website, TV advertising during football games, and logo displays on 3D carpets.

Through the collaboration, Nye Expekt will also be able to provide Danish sports fans and bettors a fresh and entertaining betting experience.

"I am thrilled that Nye Expekt continues to reclaim its former market-leading position in the Danish market," said Gustaf Hagman, CEO of LeoVegas Group.

"We make sure that all sports fans in Denmark, regardless of the sport, know where to find the best live odds and combinations to add extra layers of thrill to their sports experience through our sponsorship with the Danish 3F Superliga."

"We are happy to have an official betting partner for the 3F Superliga," stated Claus Thomsen, CEO of the Danish League.

"It is very important for us to have an official partner who will support and contribute to the 3F Superliga because many sports betting providers rely on Denmark's best football league."